5 Signs It’s Time to Invest in a Website Redesign
The first impression is crucial. Imagine yourself from a potential client’s perspective, when he or she enters your website and sees an outdated content, that hasn’t been updated for years. When is the right time to consider investing into a new website design? If you’re still not sure, keep in mind these signs when browsing your website.
1. You’re having trouble using/managing it
Up to date website requires a proper and easy-to-use Content Management Systems (CMS). If your site isn’t supported by a secure and flexible CMS, it cannot be run the way it needs to. If you or any of the site contributors are unable to make quick changes without the involvement of your IT department or web development company, you’re wasting your money and precious time.
Majority of modern websites are built around popular CMS like Wordpress, Joomla, Drupal or even Magento if you run an e-commerce website. All of these systems have their pros and cons, but be sure, none of them are perfect. Let’s take Wordpress as an example. It is well built and suited for any website, that doesn’t have a very specific functionality or in other words just contains various types of information and media. Most blogs run on Wordpress thanks to its SEO compatibility and easy content edit features. Although it might seem like a good all-around solution for any website … It‘s not. Having additional features that a simple informative company website will never use, significantly slows down the load speed, which could lead to bounce rate increase and loss in potential revenue. You don’t want that. This is why we believe a custom built CMS is the best way to go and here’s why:
- A client decides what features to include. This allows website to be well optimized and run as smooth as possible;
- Custom built easy-to-use user interface;
- It feels lighter;
- Easier to add or change any website’s feature or function. This is a true money saver!
2. Your website isn’t mobile friendly (Responsive)
Web technologies are advancing quicker than you can imagine and one of the standards of a modern corporate website is responsive design. Imagine how many people use mobile devices with different screen sizes to browse the internet on daily basis! You are probably one of these users!
Mobile device usage for internet browsing is rapidly increasing. Last year number of mobile users exceeded the number of desktop-only users in the United States and this trend continues to develop in Europe as well. If you think that a potential client will waste his time to infinitely zoom your website on his phone or tablet to read a piece of available content, you’re sadly mistaken. Not only that, but Google is now counting responsiveness in the SEO equation. It makes total sense if a website that isn’t optimized for all devices shouldn’t appear on the first page of Google search because it’s not very useful if you’re exploring it on mobile.
3. Your website doesn’t reflect your brand
Your website should be a central and powerful brand ambassador working on your behalf 24/7 without pause. It’s pretty simple to figure out if your website isn’t aligned with your brand. Ask yourself, are you partly ashamed for people to look at it? Does it truly send a message about who you are?
Your brand isn’t just your logo. It’s the way people feel and react when they hear your brand’s name.
The most common inconsistencies include:
- The wrong fonts, colors and logo use
- Outdated and hard-to-navigate layouts
- Lack of functionality and features
- The use of phony and very “stock” looking images
If your business has evolved with new products and services or with a new purpose, you’d be wise to evaluate whether the old website is reflecting your new brand message. While you don’t have to completely redesign every time your marketing goals change, it’s good practice to take a look at your site to make sure it’s aligned with your current marketing goals.
4. Your website doesn’t provide value to the End-User
A visitor ends up on your website. What causes them to stay is the value your website provides. If there is none then they’re going to bounce immediately. They’ll continue searching for whatever it is they’re looking for.
More than half of all prospects make their buying decisions before they pick up the phones to call sales. In today’s digital world, prospects are doing the majority of their research online. That’s yet another reason why you need to have a compelling digital destination you’re offering.
At the end of the day, content is what matters. Give people something to explore and discover. Help them get to know you and who they’d be talking to if they requested a meeting.
5. Your website is hard to navigate
What’s the point of flashy high-quality content if it’s hard to reach? Main aim is to make the navigational structure in such a way that any user can reach their destination with just three clicks or less, no matter what page they are on. Take a moment and do a simple accessibility check on your website.